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Smith & Cult's Brand Story


Smith & Cult represents the duality we all inhabit throughout our lives and our individual expressions of beauty, which reflect who we’ve been, are and aspire to become.

Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty-addicted heroine - beauty veteran and founder of Smith & Cult, Dineh Mohajer - who sees her world through a lens of color.

Smith & Cult’s Nailed Lacquer consistently delivers both flawlessly smooth coverage and brilliant shine.

While custom tailored to provide high performance, the exclusive 8-Free formula is formulated without Dibutyl Phthalate, Toluene, Formaldehyde, Formaldehyde Resin, Camphor, Xylene, Ethyl Tosylamide or Triphenyl Phosphate.

 



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Our Smith & Cult Product Range

 


Smith & Cult Nails

Smith & Cult’s Nailed Lacquer consistently delivers both flawlessly smooth coverage and brilliant shine.

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Smith & Cult Eyes

Smith & Cult represents the duality we all inhabit throughout our lives and our individual expressions of beauty,

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Smith & Cult Lips

Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine.

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